91iD™ Overview
India’s Own Barcode Identity System
91iD™ is a product identity and verification ecosystem designed to give products a clear, recognizable and structured digital identity.
In today’s marketplace, products are increasingly connected to digital information. Customers want to know more about the products they purchase, while businesses need practical ways to identify, organize and manage their products.
91iD™ brings these needs together through a structured product identity approach.
🔖 Every Product Deserves an Identity.
What is 91iD™?
91iD™ is built around a simple concept: connect a product with its identity and relevant digital information.
A participating business can create a structured product identity within the 91iD™ ecosystem.
This identity can be associated with relevant product information such as:
📦 Product Name
🏷️ Brand Information
🔢 SKU / Product Code
🔖 Barcode / Product Identifier
📋 Product Details
📅 Batch Information
🔍 Verification Information
The objective is to create a clear connection between the physical product and its digital identity.
How 91iD™ Works
The 91iD™ concept can be understood through five simple elements:
🏢 1. Business
A business establishes its identity within the 91iD™ ecosystem.
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📦 2. Product
The business adds relevant information about its product.
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🔖 3. Product Identifier
The product is associated with its applicable 91iD™ identification information.
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🌐 4. Digital Information
Relevant product information is connected with the product identity.
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🔍 5. Verification
Where verification is available, customers can access the digital experience to check relevant product information.
Business → Product → Identity → Information → Customer
Why 91iD™?
A product is more than a name or a barcode.
It represents a business, a brand, a product and a customer experience.
91iD™ aims to create a more meaningful connection between these elements.
🏷️ Clear Product Identity
Give products a recognizable identity within the 91iD™ ecosystem.
📋 Structured Information
Keep relevant product information organized around the product identity.
🔗 Digital Connection
Connect physical products with their associated digital information.
🔍 Verification Experience
Where supported, provide customers with a way to access and check available product information.
🚀 Future-Ready Approach
Build a product identity foundation that can evolve with businesses and digital commerce.
Built for Businesses
91iD™ is designed for businesses that manufacture, develop, distribute, brand or sell products.
It can be relevant to:
🏭 Manufacturers
🏢 Product Companies
🚀 Startups & Emerging Brands
📦 Distributors
🏪 Retail Businesses
🛒 E-commerce Businesses
The goal is to provide a simple, structured and practical approach to product identity.
Built for Customers
Customers increasingly interact with products through both physical and digital channels.
A product may be discovered through a:
🏪 Retail Store
🌐 Website
🛒 E-commerce Platform
📱 Mobile Device
📦 Physical Package
91iD™ aims to help connect these experiences by providing a digital pathway to relevant product information.
Know the Product. Understand the Identity.
India-First Product Identity
The name 91iD™ combines:
91 + iD = 91iD™
91 represents India’s international telephone calling code, while iD represents Identity.
91iD™ is being developed with an India-first vision for the growing Indian product and business ecosystem.
More Than a Barcode
91iD™ is not simply about putting a barcode on a product.
The broader objective is to create a structured connection between:
📦 Product + 🔖 Identifier + 🌐 Digital Information + 🔍 Verification
A barcode can provide a practical identification point, while the 91iD™ ecosystem can connect that identity with relevant digital product information.
The 91iD™ Vision
We envision a future where product identity becomes a natural part of the product experience.
Where a product can move from the physical shelf to the digital marketplace while maintaining a clear and recognizable identity.
Our vision is to build a practical, India-focused product identity ecosystem where every product can have a clear and meaningful digital identity.
Your Product. Your Identity.
91iD™ — India’s Own Barcode Identity System
Identify. Connect. Verify.
🔖 Every Product Deserves an Identity.