Business Benefits
Give Your Products a Clear Identity
In a competitive and increasingly digital marketplace, product identity matters.
Customers want clear product information, while businesses need better ways to organize and identify their products.
91iD™ helps businesses create a structured product identity around their products through barcode-based identification and digital product information.
Your Product. Your Identity.
Why Product Identity Matters for Your Business
As your business grows, so does the number of products, variants, SKUs and product-related information you need to manage.
A structured product identity can help bring important product information together in a more organized way.
With 91iD™, participating businesses can associate their products with relevant information such as:
• Product Name
• Brand Information
• SKU or Product Code
• Barcode Identification
• Product Details
• Batch Information
• Verification Information
This can create a clearer connection between your business, products and customers.
1. Create a Recognizable Product Identity
Every product deserves a clear identity.
91iD™ allows participating businesses to establish a structured identity for their products within the 91iD™ ecosystem.
This can make it easier to distinguish products and organize product-related information.
2. Organize Your Product Information
Managing product information becomes more important as a business grows.
A structured product identity can help businesses maintain important information associated with their products in a more organized manner.
One Product. One Identity. Relevant Information.
The objective is to create a simple and understandable product identity experience.
3. Connect Your Physical Product With Digital Information
Today’s products exist in both physical and digital environments.
A customer may see your product on a store shelf, website, online marketplace or mobile device.
91iD™ aims to create a connection between the physical product and its associated digital information.
Physical Product → Barcode → Digital Information
This creates a more connected product experience.
4. Help Customers Access Product Information
Customers increasingly want to know more about the products they purchase.
Where the relevant 91iD™ verification functionality is available, customers can use the digital experience to access and check available product information.
This can help businesses provide customers with a clearer way to interact with their products.
Better information can create greater customer confidence.
5. Support Your Growing Product Range
Whether you have a small product range or multiple products and variants, maintaining consistent product identification can become increasingly important.
91iD™ is designed to grow with your product ecosystem.
It can support a structured approach to identifying products as your business and product range expand.
6. Build a Digital-Ready Product Presence
Modern businesses operate across multiple channels.
Your products may appear on:
Websites • E-commerce Stores • Online Marketplaces • Digital Catalogs • Mobile Devices
A structured product identity can help create consistency between the physical product and its digital presence.
7. Designed for Different Types of Businesses
91iD™ can be relevant to businesses involved in:
Manufacturing
Product Development
Branding
Distribution
Retail
E-commerce
Whether you are launching a new product or managing an established product range, product identity can become an important part of your product strategy.
Simple. Structured. Practical.
91iD™ is designed with a straightforward approach to product identity.
Identify
Give your product a recognizable identity.
Connect
Connect the product with relevant digital information.
Verify
Where verification is supported, provide customers with a way to check available product information.
Your Products. Your Identity.
Your products represent your business.
91iD™ helps bring product identity, barcode identification and digital product information together in one connected ecosystem.
Give Your Products an Identity With 91iD™
91iD™ — India’s Own Barcode Identity System
Every Product Deserves an Identity.